Wow!!
lunedì 25 maggio 2009
CURVE YOURSELF LIMITED EDITION
Now you can have yuor favourite cigarettes always with you in less of 1 centimeter of thickness.
It follows perfectly the line of your body without useless nuisances!
domenica 24 maggio 2009
Logo and slogan
CURVE YOURSELF is our slogan and we have created also a logo for this limited edition.
CHANGES and TARGET
To convey stronger our concept of ergomic factors we chose the packets of 10 cigarettes; in this way it can be thinner and more comfortable for the users.
TARGET
Our guys is a persons that wants to be at ease ever and in every places, he can smoke his cigarettes in freedom.
TARGET
Our guys is a persons that wants to be at ease ever and in every places, he can smoke his cigarettes in freedom.
CURVE YOURSELF Launch Limited Editon Marlboro
Limited Edition of the packet of 10 cigarettes.
LAUNCH EVENT
To realize in Milan in a open air location.
The event plans a mini concert of an italian band in line
with brand ideals (es. Subsonica, Negrita).
The leitmotif of the evening could be ergonomics with the possible involvement of a brand design.
COLLATERAL EVENTS
To attend through sponsorships:
- Big artists concerts that plan a big flow of people (U2 concert for example). Sale of the packets in a dedicated area that for the occasion proposes offer "Buy one, pay two". Presentation on the stage of the event with the possible throwing of gadgets (shirts, cups ect...).
- Events link to the "White Night" during the summer period in different italian cities and also in dealers of Marlboro Classics garments.
- Linking as sponsor to the tour of some Italian Radios (Rtl, Deejay, RMC ect...).
- Organizing some theme apertifs with different types of gadgets.
SAMPLING
- Out to main italian stadiums.
- In strategic tobacco shops that are passing for a lot of people, maybe close to railways stations or underground stations.
- Out the main discotheques.
ADVERTISING
Advertising planning on the principal mass media directed essentially to a male target.
NEWSPAPERS
- Gazzetta dello sport, Tuttosport
WEEKLY AND MONTHLY MAGAZINES
- GQ, Maxim, Playboy, Quattroruote, Moto&Motori, ect...
RADIO
- Radio spots on the main national transmitters
TELEVISION
- Tv spots
INTERNET
- Banner in web site with high number of daily rounds.
POSTER DESIGNING
The leitmotif of the evening could be ergonomics with the possible involvement of a brand design.
COLLATERAL EVENTS
To attend through sponsorships:
- Big artists concerts that plan a big flow of people (U2 concert for example). Sale of the packets in a dedicated area that for the occasion proposes offer "Buy one, pay two". Presentation on the stage of the event with the possible throwing of gadgets (shirts, cups ect...).
- Events link to the "White Night" during the summer period in different italian cities and also in dealers of Marlboro Classics garments.
- Linking as sponsor to the tour of some Italian Radios (Rtl, Deejay, RMC ect...).
- Organizing some theme apertifs with different types of gadgets.
SAMPLING
- Out to main italian stadiums.
- In strategic tobacco shops that are passing for a lot of people, maybe close to railways stations or underground stations.
- Out the main discotheques.
ADVERTISING
Advertising planning on the principal mass media directed essentially to a male target.
NEWSPAPERS
- Gazzetta dello sport, Tuttosport
WEEKLY AND MONTHLY MAGAZINES
- GQ, Maxim, Playboy, Quattroruote, Moto&Motori, ect...
RADIO
- Radio spots on the main national transmitters
TELEVISION
- Tv spots
INTERNET
- Banner in web site with high number of daily rounds.
POSTER DESIGNING
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