Limited Edition of the packet of 10 cigarettes.
LAUNCH EVENT
To realize in Milan in a open air location.
The event plans a mini concert of an italian band in line
with brand ideals (es. Subsonica, Negrita).
The leitmotif of the evening could be ergonomics with the possible involvement of a brand design.
COLLATERAL EVENTS
To attend through sponsorships:
- Big artists concerts that plan a big flow of people (U2 concert for example). Sale of the packets in a dedicated area that for the occasion proposes offer "Buy one, pay two". Presentation on the stage of the event with the possible throwing of gadgets (shirts, cups ect...).
- Events link to the "White Night" during the summer period in different italian cities and also in dealers of Marlboro Classics garments.
- Linking as sponsor to the tour of some Italian Radios (Rtl, Deejay, RMC ect...).
- Organizing some theme apertifs with different types of gadgets.
SAMPLING
- Out to main italian stadiums.
- In strategic tobacco shops that are passing for a lot of people, maybe close to railways stations or underground stations.
- Out the main discotheques.
ADVERTISING
Advertising planning on the principal mass media directed essentially to a male target.
NEWSPAPERS
- Gazzetta dello sport, Tuttosport
WEEKLY AND MONTHLY MAGAZINES
- GQ, Maxim, Playboy, Quattroruote, Moto&Motori, ect...
RADIO
- Radio spots on the main national transmitters
TELEVISION
- Tv spots
INTERNET
- Banner in web site with high number of daily rounds.
POSTER DESIGNING
The leitmotif of the evening could be ergonomics with the possible involvement of a brand design.
COLLATERAL EVENTS
To attend through sponsorships:
- Big artists concerts that plan a big flow of people (U2 concert for example). Sale of the packets in a dedicated area that for the occasion proposes offer "Buy one, pay two". Presentation on the stage of the event with the possible throwing of gadgets (shirts, cups ect...).
- Events link to the "White Night" during the summer period in different italian cities and also in dealers of Marlboro Classics garments.
- Linking as sponsor to the tour of some Italian Radios (Rtl, Deejay, RMC ect...).
- Organizing some theme apertifs with different types of gadgets.
SAMPLING
- Out to main italian stadiums.
- In strategic tobacco shops that are passing for a lot of people, maybe close to railways stations or underground stations.
- Out the main discotheques.
ADVERTISING
Advertising planning on the principal mass media directed essentially to a male target.
NEWSPAPERS
- Gazzetta dello sport, Tuttosport
WEEKLY AND MONTHLY MAGAZINES
- GQ, Maxim, Playboy, Quattroruote, Moto&Motori, ect...
RADIO
- Radio spots on the main national transmitters
TELEVISION
- Tv spots
INTERNET
- Banner in web site with high number of daily rounds.
POSTER DESIGNING
Nessun commento:
Posta un commento