Blog dedicated to the analysis of the Marlboro brand and the innovation of some factors of it.

domenica 24 maggio 2009

Marlboro in Italy

In Italy Marlboro has almost the 35% of all the smokers market, before its competitor MS. In the Italian trade we can find different types:
  • Red one
  • Light one
  • Medium one
  • Blend 29 one
  • MX4 one
  • 100's (longer than normal)
  • Compact (shorter than normal)

The business produces also 30 gr tabacco packet for loose tobacco to roll. To notice, on the there is the wording "Veni, Vidi, Vici" famous sentence of Gaio Giulio Cesare.

There is also a very famous line of clothes sold all over the world, Marlboro Classic, found by Valentino Fashion Group in 1986.

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