New Concept

We did some interviews to male guys to understand if something was wrong in the Marlboro Packets of cigarettes.
They told us that they found packets uncomfortable to insert in the back pocket because they are too much thick and create nuisance.
In a normal packet there are three lines of cigarettes and this one has a rigid shape that it does not follow the line of the body, therefore it is not ergonomic.
Our concept is to create a new packet that it fits to the curve of our body and with only two lines rather than three to reduce the thickness.

The follow pictures show the first study model.